Guy Garvey, Elbow frontman and all round stand-up guy, is setting up a new EP-only label, reports the BBC.
He’s joined forces with Jim Chancellor, the head of Fiction Records, Elbow’s label, to work on the new imprint, which will also be releasing exclusively on vinyl.
Garvey said to Radio 4: “We don’t want disposable songs [on our EPs] – we want a 20 minute record. Young bands that are perhaps self-financing and have to make money through touring can release three EPs rather than one album. That’s three times as much excuse to tour, so it’s working commercially.”
He added: "You’re making something that somebody who really loves your music is going to go and find – it’s like leaving a note in your lover’s pocket that they won’t find for six months."
