As part of Liverpudlian arts centre the Foundation for Art and Creative Technology’s exhibition The Art Of Pop Video, which opened last week, Outfit have unveiled their video for ‘Performance’.
It’s taken from their forthcoming debut LP of the same name, the follow-up to last year’s Another Night’s Dreams Reach Earth Again EP. The exhibition considers the validity of music videos as a valid artistic medium, while “providing an insight into experimental approaches to pop video” and its evolution. Consequently, this Isaac Eastgate-directed video – winner of the gallery’s open call earlier this year – is closer to a piece of art than a promo clip, the music intertwining with the visual elements rather than superseding them.
For more details on the exhibition, head to FACT’s website here, and have a read of our interview with the band from last year.
